Meta Ads That Make Commercial Sense

This is a practical course and decision tool for founders and marketing teams who want to plan Facebook and Instagram advertising around commercial evidence rather than platform prompts.

You work through readiness, objectives, audiences, creative briefs and measurement so that every campaign decision can be explained to the people who hold the budget.

Who this is for

• Founders planning a first controlled advertising test
• In-house marketers who need to brief and measure Meta campaigns
• Teams working alongside an agency who want to ask better questions

What you plan

• A commercial readiness view before any spend
• Objectives tied to a decision your business needs to make
• Audience, creative and measurement briefs you can hand over